Place Brand Experience.

Duration: 6 working weeks
Format: online
Language: English
Number of hours: 14 hours (6 lectures, 8 interactive webinars) + 10 hours of self-study
Starting date: TBA
Head tutor: Magdalena Florek
Guest speaker: Inga Hlín Pálsdóttir, Roger Pride
Certificate of completion: yes
Price: 1499 EUR
Registration deadline: TBA

Max No. of participants: 18


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This course is meant to provide practical guidance in the area of managing place brand experience. It is therefore suitable for you whether you represent a City Hall, a Local or Regional Authority, a Tourism Office or DMO, a private company or public body, a consultancy agency or if you are simply interested in place branding for your personal and professional development.

In this six-working-week course you will understand what is the essence and role of creating an ordinary and meaningful experience in place brand management. It will help you explore on how to design the experiences – the direct and indirect ones. You will become familiar with the best cases from various cities, regions and countries.

At the end of the instructional component of the course, you will have to prepare an assignment in the form of a presentation (design an experience). You will get clear guidelines and supportive materials to help you with your assignment. Your submission will be marked by the main tutor and you will get constructive feedback on your work. This task will be done in the form of a contest and the best submissions will be presented to the group and the winner will be awarded.