Place Brand Identity.

Place Brand Identity – 2nd edition

Duration: 5 working weeks
Format: online
Language: English
Number of hours: 13 hours + 10 hours of self-study
Starting date: March 19, 2024
Head tutors: Speakers: Magdalena Florek, Jess Radford, Marta Hereźniak

Certificate of completion: yes
Price: 1199 EUR

Registration deadline: February 15, 2024

Max No. of participants: 12


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This course is designed to familiarize you with methods to define place brand identity. Identity is in the heart of branding and it forms and opens the directions for (broadly understood) place brand communication, designing brand experiences etc. However, it must not be imposed and artificial. Therefore, the very process of defining place brand identity needs to be designed and conducted carefully.

In this course you will gain an understanding of what constitutes brand identity and what is special about place brands in this regard. We will look at different models applied to define the identity of a place brand and analyze their strengths and limitations. We will look at different case studies where particular frameworks have been used. Our guest speakers will present the case of Tasmania state (Australia) the city of Łódź (Poland) and share their approaches to brand and its implementation.

Live participation is highly recommended, but the sessions will also be recorded. Certification will be based on the completion of a short assignment.