Place Branding Through Film.

Duration: 6 working weeks
Format: online
Language: English
Number of hours: 14 hours (6 lectures, 8 interactive webinars) + 10 hours of self-study
Starting date: October 2021 – Week 40
Head tutor: Stefan Roesch
Guest speakers: Brian Twomey, Signe Lüth Di Liberto
Certificate of completion: yes
Price: 1499 Euros
Registration deadline: extended until September 20, 2021

Max No. of participants: 18


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In 2019, 80 million tourists were inspired by movies and tv shows when choosing their travel destination. Film tourism has become a global business, with film fans spending more time and money on location compared to other travellers.

Learn about the fascinating area of filmic place branding from one of the world’s leading film tourism experts in this intensive 6-week crash course.

You will gain insights into how to collaborate with the film industry and how to identify place branding opportunities for your region. The course will also cover aspects such as motivations of film tourists and what makes an extraordinary film location experience, using case studies from around the world. And you will hear from our two industry guest speakers how Northern Ireland became Games of Thrones territory and Denmark featured as the Home of the Trolls.

At the end of the taught component of the course, participants will create their own filmic place branding strategy as a marked assignment.

The course is aimed at local, regional and national marketing organisations, tourism boards and film commissions.