Place Branding Through Film.
Duration: 6 working weeks
Format: online
Language: English
Number of hours: 14 hours (6 lectures, 8 interactive webinars) + 10 hours of self-study
Starting date: October 2021 – Week 40
Head tutor: Stefan Roesch
Guest speakers: Brian Twomey, Signe Lüth Di Liberto
Certificate of completion: yes
Price: 1499 Euros
Registration deadline: extended until September 20, 2021
Max No. of participants: 12
In order to receive more details, please click on the “request details” button below.
See also: Frequently Asked Questions
In 2019, 80 million tourists were inspired by movies and tv shows when choosing their travel destination. Film tourism has become a global business, with film fans spending more time and money on location compared to other travellers.
Learn about the fascinating area of filmic place branding from one of the world’s leading film tourism experts in this intensive 6-week crash course.
You will gain insights into how to collaborate with the film industry and how to identify place branding opportunities for your region. The course will also cover aspects such as motivations of film tourists and what makes an extraordinary film location experience, using case studies from around the world. And you will hear from our two industry guest speakers how Northern Ireland became Games of Thrones territory and Denmark featured as the Home of the Trolls.
At the end of the taught component of the course, participants will create their own filmic place branding strategy as a marked assignment.
The course is aimed at local, regional and national marketing organisations, tourism boards and film commissions.
Stefan Roesch
is a leading film tourism expert. In 2003, he emigrated to New Zealand to embark on the world’s first PhD in Film Tourism at the University of Otago. For his research, he interviewed film location tourists, tour operators and destination marketing organisations around the world and published the results in his book ‘The Experiences of Film Location Tourists’ (Channel View, 2009). To date, he has presented on this topic at more than 40 international conferences as a keynote speaker, including a talk at the European Parliament. He has also consulted various destinations on film tourism projects around the world, including the likes of VisitBritain (on the movie ‘Paddington’), Tourism Northern Ireland (‘Game of Thrones’), VisitDenmark (‘Trolls’) and the Jordan Tourism Board (‘The Martian'). Stefan is also the principal founder of FilmQuest, a film tourism startup that features iconic film locations, film tourism experiences and film-related travel stories from around the world.
see bio >
Brian Twomey
Head of Content & Marketing Communications. Brian has been in his role for 18 years and prior to that worked for Diageo, Irish Distillers and Unilever in Marketing management. In his current role he is responsible for the global Brand communications for the island of Ireland as a visitor destination. Given that Tourism Ireland has an all island remit, one key requirement of its activity is to ensure that Northern Ireland reaches its full potential. Over a six-year period Tourism Ireland has worked very closely with HBO to leverage the global potential of Game of Thrones to drive record visitor numbers to Northern Ireland.
see bio >
Signe Lüth Di Liberto
Senior Project Manager at VisitDenmark. Signe has been working in the tourism industry for 14 years. She started her career at Wonderful Copenhagen, the DMO for Copenhagen, before joining VisitDenmark, the national tourism board of Denmark. Since 2014, Signe has been responsible for the delivery of VisitDenmark’s film tourism campaigns, in particular in connection with animation movies Trolls and The Lego Movie.
see bio >
