Stakeholders in Place Brand Management.

Duration: 5 working weeks
Format: online
Language: English
Number of hours: 13 hours + 10 hours of self-study
Starting date: June 12, 2024
Head tutors: Speakers: Martin Boisen, Magdalena Florek, Sam Taylor, Peter Kentie

Certificate of completion: yes
Price: 1199 EUR

Registration deadline: June 1, 2024

Max No. of participants: 12


In order to receive more details, please click on the “request details” button below.
See also: Frequently Asked Questions

request details

This course presents the areas, aims, tools and challenges of stakeholders involvement in place brand management. It focuses on the practical aspects of stakeholders’ engagement discussing the participation of diverse groups at all stages of place brand management process. By discussing various case studies, the participants will learn how to map and prioritize the stakeholders, which tools to use and which are less effective, what challenges accompany the engagement process, and how to measure this involvement.

The course is suitable for anyone who works with promotion, marketing, branding and/or management for a city, region, or country as well as for public-private partnership managers, politicians, and academics.

Participants are expected to understand the basics of place branding and place marketing. During the course, participants will apply the learning outcomes to a structured assignment.

The course consists of interactive webinars and guest lectures. Live participation is highly recommended, but the sessions will also be recorded. Certification will be based on the completion of the assignment.