Teaching Place Branding.
A How-To Guide

To mark the 10th anniversary of IPBA, we are proud to release “Teaching Place Branding. A How-To Guide”, co-authored by Magdalena Florek and Efe Sevin.

This comprehensive e-book serves as a practical resource for designing university courses, delivering executive training programs, and advancing higher education in the discipline of place branding. By bridging theoretical insights with actionable frameworks, this guide aims to foster a more thoughtful, responsible, and effective approach to how place branding is taught and practiced globally.